Must A Wannabe Influencer Pal Stop Using People for Content?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of 10 years, she, labels herself the “content queen”. It can be amusing for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to record everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She creates vlogs about city life, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes she films me while dining, or just accompanying her. I’ll see myself on her feed later, and it comes like a jumpscare: I might be no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also anticipates that I will to record her at inconvenient times. Often I'm in conversation to another person, or we’ll just be hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her free crew. She could easily employ someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she brushed it off. She’s taken me to several brand events, which was nice, but that doesn’t make up for all the energy I invest assisting her make content.

I appreciate that Marielle has helped me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to experience it without being filmed, edited, or shared for an audience. I am not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the creations we produce together can get us a foot in the door.

I am passionate about creating videos. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your interests. I admire people on TikTok who execute that style of informal, self-made content creation.

Creating content is my interpretation of living actively: noticing the details, sharing them with an audience that values the art behind it. It's never my aim to make Beth uncomfortable. Taking her to industry events was my way of sharing opportunities, giving her a chance to witness exclusive moments that could help her professional path too. That’s not blackmail, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see what the work we make together can get us: an opening. I understand not all people likes being filmed, but often spontaneity is what makes content genuine. Appearing on video occasionally is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my personal filmmaker, but companions support one another in minor capacities. I thought recording a clip now and then would be fun for her. Creativity flourishes in collaboration, and having my friend around makes projects lively and enjoyable. I don't compel her to participate in anything, and I’d never intentionally humiliate her. But filming together sometimes is part of how I document our time together.

I cherish our friendship profoundly and want to avoid content creation to come between us. I am ready to compromise: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This is not about power, it's regarding expressing my perspective while still respecting hers. Obviously making content is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and her friend when they are out together?

There’s nothing more excruciating than having a companion point a camera at you. I understand that it's her job, but I don’t make friends come to my work. Maybe she can find influencer friends to create content with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She must to respect Beth’s personal space.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it isn't for everyone. It’s nice she has helped Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It seems like you value each other, so cling to that and ensure it’s the priority in your friendship. Create some authentic memories, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when they're together – she's on the job. Each appears unsure as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

Anna Moody
Anna Moody

Award-winning investigative journalist specializing in UK public policy and social justice issues.

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